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Korean Brand iloom Opens Its First Flagship Store in Taiwan Offering New Home Concepts

Korean Brand iloom Opens Its First Flagship Store in Taiwan Offering New Home Concepts

The renowned Korean home brand 'iloom' has officially opened its first flagship concept store in Taiwan on May 28 at the Zhongxiao Xinsheng Hope Park. The store is designed based on the common 15-ping Taiwanese residence, showcasing six major living scenarios: 'apartment,' 'living room,' 'bedroom,' 'dining room,' 'children's room,' and 'study.' Customers can immerse themselves in a home space reminiscent of a Korean drama, experiencing the connection between furniture and daily life.

During the opening period, those who take photos and check in can receive limited edition macarons. From May 28 to June 30, all items in the store are available at a 10% discount, with additional 15% off selected new products, plus a chance to win travel vouchers for Korea.

The new flagship store is conceptualized under 'From Korea For Your Ownable Lifestyle,' combining curved walls and open space designs, alongside warm neutral brand colors and simple yet elegant Korean aesthetics, creating a tranquil and comfortable atmosphere.

The store features numerous new furniture pieces, including the 'BLIQUE' dining table suitable for small spaces and the soft yet sleek 'VERA' dining chairs, as well as the flexible and practical 'NEWT' series and fresh 'Monis W' storage cabinets. Additionally, luxury sofa brand Alloso has also entered the flagship store showcasing its cozy sofas.

To cater to the needs of small homes in Taiwan, iloom is offering a free '3D Home Planner' service that creates personalized plans based on the home’s layout, ensuring it fits individual preferences and styles. Customers checking in during the opening can receive a limited edition macaron, and promotional activities run until June 30.