The Labubu craze is sweeping the globe, and with the recent launch of a new product in mainland China, players at the scene engaged in fierce competition to purchase it. (Image sourced from Douyin) Many players want to be the first to secure the latest blind box, and during the recent product launch, conflicts were reported as players clashed over purchases, with scalpers openly hoarding goods in stores, much to the dismay of regular customers. Despite attempts by the official channels to rectify the situation, the chaos surrounding Labubu shows no signs of abating.

A woman reportedly monopolized an automatic vending machine, blocking the QR code in her attempt to snag the new Labubu. Citizens expressed their frustrations, stating, "People are waiting in line, but she won't let anyone else buy." Recently, Labubu released a new design featuring a shrimp ramen sandwich, reigniting fans’ excitement, leading to intense scuffles, including incidents where six confronted one.

Chinese netizens reported that despite the store opening at 10 AM, scalpers had been on site since 5 AM buying up all the blind boxes. Pop-up stores have also seen scalper activity, creating significant disorder. The authorities are intensifying efforts against counterfeit goods and infringement, yet the brand's image is facing serious challenges amidst this frenzy.