Many people are queuing in Korea to buy LABUBU, leading to chaos at the scene. (Image via @kitty就是我 on Douyin) The well-known figure brand Pop Mart launched its jewelry line, attracting fans to queue up, and in Korea, long lines formed overnight, resulting in heated conflicts. In response to safety concerns, Pop Mart announced an immediate halt to LABUBU's offline sales in Korea.

The queue was so extensive that it was nearly impossible to see the end, with shouts and arguments erupting at the store entrance. The popularity of LABUBU has reached a fever pitch, but this has raised safety concerns.

Pop Mart stated that the offline sales in Korea posed safety risks, leading to their decision to temporarily suspend sales of the LABUBU series. This makes Korea the second overseas country to halt sales after the UK. Meanwhile, Pop Mart is capitalizing on the momentum with the opening of its first jewelry store in Shanghai, where founder Wang Ning, now one of the richest in Henan, made an appearance for the ribbon cutting.

Korean citizens expressed their interest, mentioning they had seen some of these jewelries at a previous launch. The Pop Mart jewelry line targets a young demographic with price points ranging from 300 to 2700 RMB (approximately NT$11,000 for the most expensive piece). Most items are designed in a figure style, but the LABUBU series remains the highlight.

The frenzy around LABUBU continues, as Shenzhen dealers release pure gold versions of the figures, prompting prices to vary, although professionals warn that these unverified gold figures may involve infringement and fraud. The genuine LABUBU items remain difficult to obtain, and newly launched products can see prices surge by tenfold. The LABUBU craze shows no signs of slowing down.