On May 28, Japanese bestseller brand 'Milcona' held a grand press conference, featuring popular singer Hebei Tien as the brand ambassador. The General Manager from Japan stated, 'Milcona has been the leading brand in Taiwan’s collagen market for twelve consecutive years, and we chose Hebei Tien for her natural beauty and intellect, inviting her to be the new ambassador for 2025 to convey the notion of integrating skincare into daily life.'

During the event, a new advertisement was unveiled, wherein Hebei Tien showed her true self, expressing emotions like crying while watching a drama, playing affectionately with small animals, and sharing laughter with friends. She emphasized that with Milcona, she can be her authentic self, saying, 'Every expression I make is the real me.'

Hebei Tien also demonstrated her cooking skills, highlighting the importance of opting for natural ingredients. She showcased how to incorporate collagen powder into coffee, yogurt, and salads, inviting the media present to taste her culinary secrets.

From the concert stage to daily life, Hebei Tien illustrates that true beauty is simple and pure, suggesting that taking care of oneself every day can help one shine from within.