According to Bloomberg, U.S. President Donald Trump officially launched his personal brand mobile phone service on Monday (16th), emphasizing "Made in America" hardware and communication networks, targeting patriotic consumers.

The service was announced by his sons Eric Trump and Donald Trump Jr. at Trump Tower in New York, coinciding with the 10th anniversary of Trump's announcement to run for president in 2016. Donald Trump Jr. stated at the press conference, "We are partnering with the best in the industry to ensure that real Americans get real value from telecom services."

This new initiative falls under the category of a Mobile Virtual Network Operator (MVNO), meaning it rents network bandwidth from one of the three major U.S. telecommunications companies and sells mobile services under its own brand. In recent years, MVNOs have become a popular business model attracting niche markets, including the hosts of the well-known comedy podcast "Smartless," who also announced the launch of a mobile service using T-Mobile's network aimed at low-usage consumers looking to save on monthly bills.

According to official sources, Trump's brand mobile service will integrate not only basic communication functions but also telehealth assistance, device safety protections, and Drive America roadside assistance services, all included in the monthly payment plan. The plan also includes unlimited calls to over 100 countries, with a customer service center in the United States featuring 250 service representatives.

Last week, the operating company DTTM Operations LLC applied to the U.S. Patent and Trademark Office for the trademarks "Trump" and "T1" to be used for its communication services, covering mobile phones, phone cases, portable chargers, wireless communications, and potential physical retail channels.

This is not Trump's first foray into the media and communications industry. In 2022, he launched the social platform "Truth Social" as an alternative to X (formerly Twitter), which now boasts millions of active users. This entry into the mobile market is seen as a strategy to further strengthen his media presence and solidify his supporter community.

Successful MVNO models have existed in the past, including Ryan Reynolds' Mint Mobile, which targeted low-usage customers and was later acquired by T-Mobile for $1.35 billion.