Singapore's renowned snack brand hue has officially announced its entry into the Taiwanese market by successfully hosting its first sales event through the LINE official shopping platform. To enhance the event's impact, popular influencers Kim, known as 'that couple,' and Dr. Liu Chih-yi, the 'most beautiful dentist,' were invited to be hue Stars, witnessing the debut of hue's unique 'Emotion Science Gummies' series in Taiwan. The live stream attracted a large number of fans and consumers online, generating enthusiastic responses and laying a solid foundation for the brand's development in the region.

During the live stream, Kim shared insights on how he adjusts his emotions amidst the busy and diverse roles he plays as an entrepreneur, husband, and father. Dr. Liu expressed her fondness for hue's 'Vibrant Gummy' for its ability to enhance her focus during work.

Looking ahead, Gia Ku, the general agent for hue in Taiwan, expressed optimism about the brand's future. She noted that Taiwanese consumers are increasingly concerned about health management and emotional balance, making hue's innovative concept of 'Emotion Science' enter the market with great potential, aimed at providing consumers with a delicious and scientifically backed emotional support option.