Wuma Group, in collaboration with the American Meat Export Federation's China office, has launched the limited-time theme event "Come to Wuma and Enjoy American Beef" to promote quality protein sources and raise consumer awareness of healthy ingredients.

Under its three major brands, Wuma is offering a variety of exclusive American beef dishes, including Korean-Style Kimchi Filet Beef Meatball Hot Pot, Minced Meat Onsen Egg Rice, Beef Noodles, and King Beef Broth. Customers who order designated beef dishes can receive a limited edition "American Beef Sticker Guide" that helps them learn about different cuts of American beef and their nutritional values. Furthermore, by dining and uploading photos to Wuma BBQ's designated Facebook post, guests can also participate in a lottery for a chance to win an iPhone 16!

Wuma BBQ has introduced a new Korean-style kimchi filet beef meatball hot pot, paired with rich broth and handmade beef meatballs, priced at 260 TWD. In addition, the minced meat onsen egg rice combines aromatic minced beef and a smooth onsen egg for 139 TWD, with a set price of only 99 TWD. Wuma's hot pot brand, Shuan Wuma, also offers a popular beef noodle dish made from American beef slices, with a delicate flavor for 380 TWD.

Wuma Group founder, Jin Taihong, emphasized that this collaboration is not just a culinary innovation but also an extension of nutritional education, hoping to help consumers understand the nutritional value of American beef.